Don’t get me wrong – I think recycled products are great – but this tickled me as what has to be the most hipster brand name I’ve ever seen. Can’t you just hear the faux-dismissive judgement dripping off of it?
“It’s best to buy this brand of wax paper. You know,” – a shrug, a look to the side, eyebrow arching, lip turning up ever-so-slightly in simultaneous disdain and self-satisfaction – “if you care.”
They also make toilet paper.
Bene vīvite.
Writin' Fish 
You find the most gloriously entertaining items. As if I cared. :)
I suppose I delight in the sharing of absurdities. (>^-‘)>
I do delight in absurdities.
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Priced for hipsters too, I assume.
You know it. (>^-‘)>