Don’t get me wrong – I think recycled products are great – but this tickled me as what has to be the most hipster brand name I’ve ever seen. Can’t you just hear the faux-dismissive judgement dripping off of it?
“It’s best to buy this brand of wax paper. You know,” – a shrug, a look to the side, eyebrow arching, lip turning up ever-so-slightly in simultaneous disdain and self-satisfaction – “if you care.”
They also make toilet paper.