When Are Bagel?

My favorite local bagelry went under and got bought out by Blue Sky a few months back.  Sad times for the local place, which was really good, but Blue Sky is pretty good too.

This sign they have up, however – at least how I choose to read it – may be a trifle psychotic.

 

We promise it's bagel

Blue Sky Bagel.
Now………Bagel.

 

It’s the dramatic pause that the space indicates, only to be followed up by redundancy and questionable grammar.  Good stuff.

Yeah.

Bagel.

 

Bene scribete.