How Important Are Commas?

Orthographically?  Pretty important.

Financially?  Maybe even more so.

It should likely come as no surprise that I am a stuffy proponent of the serial comma (often nicknamed the “Oxford comma”), where a comma is placed before the conjunction and final item in a written list, as when there are multiple ways to do something in language, I generally endorse the one that’s less prone to ambiguity.

Typically, it’s little more than a stylistic preference, but as one dairy company found out a couple months back, this sort or ambiguity can have costly ramifications:

 

120823202717-oxford-dictionary-exlarge-169An Oxford comma changed this court case completely
 
(CNN) If you have ever doubted the importance of the humble Oxford comma, let this supremely persnickety Maine labor dispute set you straight.

 
 
Punctuation.  It matters, folks!  (>^-‘)>

Bene scribete.

Brand Capitalization

Tic-Tac Logo

Freshens your breath, so you don’t have to

 

I’m always slightly, unavoidably offended when companies don’t capitalize their own brand names. Primarily because proper nouns have free rein to eschew orthographic decorum, and their specifics take precedence over propriety.  Which means I also have to write them that way.  Which is wrong.

You’re making me do language wrong, brand.  But that’s on you.  I’m not taking the fall for that.

The most untenable, however, is when the second letter – oh, the second letter! – of the name is capitalized when the first is not.  Ever tried to start a sentence with ‘iPhone’?  It’s the worst.

Stop it, brands.  Just stop.

 

Bene scribete.